Privacy Policy

Introduction

Playla (“we,” “our,” or “us”) is committed to protecting the privacy of children and their families. This Privacy Policy explains how we collect, use, and protect information when you use our AI-powered companion platform designed for children aged 4–12.

COPPA Compliance

Playla is fully compliant with the Children’s Online Privacy Protection Act (COPPA). We do not knowingly collect personal information from children under 13 without verifiable parental consent.

Parents have full control over their child’s information and can review, modify, or delete it at any time through the parent dashboard.

Information We Collect

Parent Account Information

• Email address
• Name
• Subscription and usage information

Child Profile Information

• Child’s first name (optional nickname)
• Age or date of birth
• Avatar selection
• Learning preferences and interests

Usage Information

• Conversation history (text and voice)
• Emotion signals derived from voice tone during conversations
• Long-term memory summaries (key facts, interests, and learning milestones extracted from conversations)
• Usage statistics (queries, session duration, features used)
• Device information and IP address

How We Use Information

We use collected information to:

• Provide personalized, age-appropriate educational content through Socratic dialogue
• Maintain conversation history and long-term memory to give your child a consistent, continuous experience
• Surface emotion-aware responses that adapt to your child’s mood and engagement
• Allow parents to review sessions, progress, and usage metrics via the parent dashboard
• Improve our AI models and safety features
• Process subscriptions and payments
• Send important updates about the service (with parental consent)
• Ensure child safety through content moderation

AI Services and Data Processing

Playla uses multiple AI services to deliver its experience:

• Groq (Open source models) processes your child’s text and voice input to generate educational responses in real time. Groq does NOT store user queries or responses beyond the duration of a request.
• Deepgram converts your child’s spoken words to text and generates spoken audio from text responses. Deepgram processes audio transiently and does NOT retain recordings after transcription.
• Hume AI analyzes vocal tone and prosody to detect emotional signals. This helps Playla respond in a way that is sensitive to your child’s emotional state. Hume processes audio in real time and does NOT store voice recordings.
• LiveKit provides the real-time audio infrastructure for voice conversations. Audio is transmitted securely and is not stored by LiveKit beyond the active session.

All AI services are used under strict data processing agreements that prohibit use of your child’s data for model training or third-party advertising.

Long-Term Memory

Playla maintains a long-term memory for each child profile. This memory stores:

• Key facts your child has shared (e.g., name, favorite topics)
• Learning milestones and progress
• Summarized insights from past sessions (not verbatim transcripts)

This memory is stored securely in our database and is used solely to provide a personalized, continuous experience. Parents can view and request deletion of their child’s memory at any time via the parent dashboard.

Information Sharing

We do NOT sell, rent, or share your child’s personal information with third parties for marketing purposes.

We may share information only in these limited circumstances:

• With Groq for real-time AI processing — Groq does NOT store queries or responses
• With Deepgram for real-time speech-to-text and text-to-speech processing
• With Hume AI for real-time emotional tone analysis
• With LiveKit for real-time voice session infrastructure
• With service providers who help us operate the platform (e.g., cloud hosting, payment processing) under strict confidentiality agreements
• To comply with legal obligations or protect rights and safety
• With your explicit consent

Data Security

We implement industry-standard security measures:

• End-to-end encryption for all data transmission
• Regular security audits and updates
• Strict access controls and authentication
• JWT-based session management with short-lived tokens
• Secure payment processing through certified providers

Parental Rights

Parents have the right to:

• Review all information collected about their child
• Review session conversation history and emotion summaries
• Request deletion of their child’s information, including long-term memory
• Refuse further collection or use of their child’s information
• Access and download conversation history
• Set usage limits and parental controls

To exercise these rights, contact us at hello@playla.org

Data Retention

We retain conversation history, memory summaries, and usage data for as long as your account is active. When you delete a child profile or close your account, we permanently delete all associated data within 30 days, except where required by law.

To prevent repeat abuse of free access, we retain anonymized account identifiers (hashed user IDs) for up to 12 months after account deletion.

Cookies and Tracking

Essential Cookies

We use essential cookies to maintain your session and provide the service. These cookies are necessary for the platform to function and cannot be disabled.

Analytics Cookies (Optional)

With your consent, we may use analytics tools to understand how visitors use our platform and to improve our service. We do NOT share personally identifiable information about children with any third-party analytics provider.

You can accept or decline analytics cookies through our cookie consent banner. You can change your preference at any time by clearing your browser’s local storage and refreshing the page.

Changes to This Policy

We may update this Privacy Policy periodically. We will notify parents of any material changes via email and update the “Last Updated” date. Continued use of the service after changes constitutes acceptance of the updated policy.

Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us:

Email: hello@playla.org